Bi-Monthly Comment Box
September-October bi-monthly comment is by Lynda Zionts, Har-El Administrator
THE CHALLENGE TODAY FOR CONGREGATIONS IS TO EITHER LEAD, FOLLOW OR GET OUT OF THE WAY.
Har-El leads the way in Congregational digital marketing and communication
We hear the word paperless . We are aware that newspapers are transforming the written word to the computer and away from what was print media. Organizations are beginning to understand that it is time to follow suit. In other words, they are jumping on the surf board and riding the waves .
Why? It is better for the environment. It allows for news and the readers response to be instantaneous. It is also means that the written word as well as videos and ZOOM reach into our homes in a timely manner. From a corporate or non-profit point of view it frees up revenue to be used in areas that will most benefit members of the organization. For a congregation, it means less pull and push when it comes to fund raising and more concentration on programming and Services.
How? First of all, thinking out of the box is primary. How do we take a successful product and make it new again? How do we include what is the best and create an avenue for better?
Most important, how do all the results of marketing allow for constant change?
The answer could be: Always be changing.
NEW in 2021 is the website harelurjpd.org . The website is now your Har-El newspaper that is up to date .
NEW in 2021 are ZOOM Services, High Holy Day Services, Holiday Celebrations, Torah Study, Galen Classes and Har-El Goes to the Movies..
NEW in 2021 following weekly ZOOM Friday Shabbat Services, Cantor Gole presents a brief music presentation highlighting American Jewish composers.
NEW in 2021 Galen programs made possible ON ZOOM by speakers from every corner of the planet.
NEW in 2021 “Ask the Rabbi Essays”, Volume I, is a selection of essays that are now being published .
NEW in 2021-22 is a program called Har-El ZOOM POP-UP LECTURE. This Har-El program integrates the best of all Jewish non-profit educational offerings by having access to speakers, followed by discussion, led by Rabbi Zionts. The non-profits include: ADL, URJ, HUC, WUPJ, Moment Magazine, Indiana University faculty and more.
Har-El is in constant motion. However, it always stays true to its mission statement: Study, Worship and Creating Community.
WE ARE ALL PART OF THE CHANGES THAT ARE OCCURRING. THE PANDEMIC HAS CREATED A WORLD CRISIS. LET US ALWAYS SEE A CRISIS AS AN OPPORTUNITY.